Grocery Circular Concepts – How to Read Them to Save Big

A grocery circular is often found in Sunday Newspapers.

Reading a grocery circular can help you stretch your food budget and save you hundreds of dollars by the end of the year.  The circulars that you can get online and in the mail can offer you a look at what is on sale for the week at a particular store.  Knowing how to find the deals on things you use and foods you eat will help you be successful.

Compare the deals.  Usually all the circulars come at one in your mailbox.  It’s a great opportunity to sit with a cup of coffee and browse through all of them and decide if you want to stay at one store for the week or try to travel to a few to get a bigger bang for your buck.

The biggest sales are on the front and back. These are the “loss leaders”, this is the way they get you into the store. The expectation is that you will run to the store to grab the deal in the circular but stop and grab a few more items that may be priced higher.

Read the fine print on the offers such as “must buy 3” or “when you buy 10”. The fine print will tell you if the prices are higher if you buy less than the quantity noted. If the grocery circular does not indicate these types of stipulations then you can buy the quantity you need at the price advertised.

It’s best to use your coupons when the items match sale prices on the circular.  Know what coupons you have. Get printable coupons when you can.

Know your prices. For example, I know that a 60 oz bottle of Ocean Spray cranberry juice runs about $3.49. If I find a deal where they are on sale for 2 for $5.00 I run to the store. Knowing prices helps you stock up when the prices are great!

Create your shopping list with prices and savings noted in the margins. This will make you see how close you are to your savings goal before you even step out the door to go shopping.

Do not consider the work you put into saving by playing the grocery circular game a chore.  Try your best to make the whole experience fun.

Share your experiences with us. We want to know how your do! Happy Shopping.


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